Launch of ‘Lets put hunger to bed’: A new campaign from Comic Relief and Sainsbury’s

Since 2022 I have advised Comic Relief and Sainsbury’s on the Nourish the Nation Campaign. This campaign has now ended, but been replaced by ‘Let’s put hunger to bed’. I was asked to speak alongside Simon Roberts (CEO, Sainsbury’s) and Samir Patel (CEO, Comic Relief) at the celebration event hosted at Sainsbury’s headquarters. I wanted to share my talk.

Paula’s story is one covered in The Bread and Butter Thing’s podcast. These stories from real people who use their food clubs cover a range of topics and are very insightful. The other people mentioned are from interviews being conducted as part of a current research project looking at the impacts of climate induced price inflation on UK households who are already struggling to have the food they need to live thier best lives.

Paula described going from what she called a ‘normal life’ to not being able to buy a birthday present for her granddaughter after her husband suffered a brutal attack that left him unable to work.

Then she said this:

‘By the first Christmas after the attack, we were on our knees. I remember we had a loaf of bread and a packet of chicken crisps for Christmas dinner.’

What struck me about Paula’s story is how quickly an ordinary life can become fragile.

I’m a geographer at the University of Sheffield, and my work looks at how food insecurity is experienced in everyday life — not just as hunger, but as pressure, instability, and the erosion of resilience over time.

For the research with Comic Relief and Sainsbury’s, we surveyed more than 14,000 lower-income households across the UK to better understand the role food clubs play in people’s lives.

And what we found was that food insecurity is rarely a single crisis.

More often, it is a slow wearing down of people’s ability to cope.

A bereavement.
A health problem.
Rising costs.

Hours being cut at work.
Caring responsibilities.

And slowly, the foundations underneath everyday life begin to weaken.

One woman we spoke with —Donna — was in her forties. Her husband died the previous year, and she described struggling deeply with her mental health afterwards. Her adult son had moved back home because he was undergoing cancer treatment. They were both working, but things were still incredibly tight.

Donna also has Type 2 diabetes and needs to eat regularly because she takes insulin.

She talked about how, before joining the food club, she would skip meals so there would be enough food for her grandchildren, who live with them part of the week.

And then she said something very simple:
‘Kids come first, definitely.’

I think that sentence captures something very important about food insecurity in Britain today.

A huge amount of hardship is hidden.

Parents and grandparents absorb it quietly.
They stretch food.
Skip meals.
Keep the heating off.
Manage debts.
Make impossible calculations about what can wait and what cannot.

Donna carefully timed her heating so that when the children were there, they would at least be warm.

She talked about how transport costs could wipe out the money she needed for food.

She talked about making meals stretch with potatoes and soups.

That is not simply budgeting.

That is survival planning.

Again and again in the research, people demonstrated enormous skill, care, and resourcefulness.

One of the central findings from the study is that food insecurity is not simply about a lack of food.

It is what the report calls an ‘architecture of hardship’.

Housing.
Transport.
Health.
Energy costs.
And the constant struggle of trying to hold everything together.

These pressures interact and accumulate over time.

Importantly, the research also challenges a lot of assumptions.

First, people often imagine food insecurity as something that affects people outside of work.

But we heard from nurses, carers, pensioners, parents, and people working multiple jobs.

Second, the issue was not that people did not know how to cook or budget.

Many households experiencing food insecurity were already highly skilled at coping.

The issue was that people were trying to manage impossible pressures for prolonged periods of time.

One of the important findings from the research was that food clubs and food banks are not the same thing — and they are not competing with each other. In the report, I describe this through the Food Ladders approach: different forms of support helping people at different moments of hardship and recovery.

Food banks provide emergency support during an acute crisis.

But food clubs often operate differently.

They provide continuity.
Choice.
Fresh food.
Routine.
Social connection.
And importantly, dignity.

Donna described how the food club meant she no longer had to skip meals herself because there was enough food in the house for everyone.

And because she was eating more regularly, she was better able to manage her diabetes and be there for her son’s children.

That is important.

This is not just about food parcels.

This is about people’s physical and mental health.
Their capacity to cope.
Their ability to care for others.

Another woman, Amy, described how the food club helped her multigenerational household of five women, ranging from aged 8 to 82, maintain access to vegetables and fruit that would otherwise become too expensive.

She talked about cooking collectively, sharing responsibility but also sharing food with other struggling families in the village.

What comes through is not dependency, but active care, skill, and mutual support.

That matters because resilience is social.

One of the strongest findings from the research was what we described as a buffering effect.

Food insecurity damages wellbeing across the board — physically, emotionally, and socially.

But people actively engaged with food clubs often appeared less isolated and more supported than we might otherwise expect, given the pressures they were under.

Both Donna and Amy described the people at the food club as becoming ‘practically a family.’

And I think that language matters.

Now, I do want to say something important here.

Food clubs are not a silver bullet.

No community organisation can solve poverty on its own.

No volunteer network can compensate for inadequate incomes, insecure work, rising housing costs, or weak social safety nets.

And this room reflects something very important: there is no single model that solves food insecurity.

Emergency food aid matters.
Community food projects matter.
Advice services matter.
Schools matter.
Local authorities matter.
Retailers matter.
National policy matters.

Different organisations are responding to different parts of the hardship equation.

But what food clubs help us see is that resilience is not built through food alone.

It is built through relationships.
Through continuity.
Through dignity.
Through creating spaces where people feel recognised and supported rather than judged.

And one of the findings I found most hopeful was that people who engaged with food clubs more regularly and over longer periods were more likely to be food secure.

That matters because it suggests we are not simply seeing emergency relief.

We are seeing the possibility of stabilisation.
Of recovery.
Of rebuilding.

And this matters enormously for children.

Because ultimately, well-fed children depend on well-supported adults and well-supported communities around them.

They need adults who are not constantly exhausted, anxious, isolated or forced into impossible trade-offs.

And that means tackling hunger is not just about responding to emergencies after they happen.

It is about building the conditions that allow people to live with dignity, stability, connection, and hope before a crisis becomes catastrophic.

That is why campaigns like Let’s Put Hunger to Bed matter.

Not simply because they help people eat tonight — though that is vitally important.

But because they help create the foundations from which people and communities can begin to rebuild resilience itself.

Thank you.

Here are the links to both Sainsbury’s and Comic Relief’s materials about the new fund.

You can find the research here, and another blog post where I talk about it a bit more.

Building Resilience: UK Food Clubs and Food Security

In May and June 2025 I worked with YouGov to conduct a suvery of more than 14,000 UK households with earnings of <£40K and who lived in areas of greater deprivation (IMD quintiles 1-3). Comic Relief, as part of Sainsbury’s Nourish the Nation Programme, funded this research (UoS Project 12570).

The report of the findings, titled Building Resilience: The Role of Food Clubs in UK Food Security, is published on Comic Relief’s website.

This video, produced using Notebook LM, covers some of key highlights from the report.

In addition to specifics about the survey and methodology and recommendations, the report contains five substantive sections. These are:

  1. Analysis of food insecurity among the respondents.
  2. Analysis of food club use and survey respondent engagement.
  3. Analysis of the impacts of food clubs.
  4. A comparison of food club users to those who use no services, food bank users, and those who use both services.
  5. An analysis of why people stop using food clubs

Coverage of the report has included BBC radio interviews highlighting what food clubs are, an article in The Grocer, and two linked articles in The Guardian by Patrick Butler. These later highlight the elements of the study that demonstrate the difficulties rural people on low incomes face in accessing food.

The study makes recommendations for the government and provides evidence that local authorities can use when planning and implementing the new three-year Crisis and Resilience fund. Councils are now producing plans to implement the fund, and some have begun to signpost its resources. See, for example, how Sheffield City Council is implementing both the Crisis and Resilience (through Welcoming Places) elements of the funding.

The report’s findings are also likely to be useful to charities as they consider how to help their communities. This campaign raised over £26m and supported more than 2.4m people facing food insecurity, of which £7.7m went toward supporting 598 food clubs (see the impact report for more detail and this report by the Tavistock Institute.

The food club model is widely seen and experienced as impactful and life-changing, providing preventative and reparative support for households experiencing ongoing food insecurity as a result of financial precarity. It successfully assists those in need, while complementing, rather than replacing, emergency food banks. Food clubs help households stretch limited budgets, improve access to nutritious food, provide a welcoming space for social connection and create pathways to wider support services. (Tavistock Institute, 2026).

Examples of food clubs that were funded through the Nourish the Nation funding and how they are drawing on the Food Ladders incude:

Sainsbury’s and Comic Relief have launched a new campaign, Lets put hunger to bed, that builds on the foundations of the Nourish the Nation campaign and was informed by findings from this report. According to Comic Relief:

Our aim is to help end child and family hunger, ensuring families have the stability, resources and dignity they need to thrive. We will do this by supporting community-led organisations, with the aim to:

  1. Improve children and families’ health and wellbeing through access to good, nutritious food
  2. Strengthen family resilience to crisis and hardship through wraparound support
  3. Support longer-term change by bringing together communities, funders and decision-makers, and by advocating for policies that better support families.

This programme recognises that child food insecurity does not exist in isolation. Families are affected by wider pressures such as low income, insecure housing and rising living costs. Alongside practical support, the programme aims to improve the systems and policies that shape families’ lives.

FUSE Research Event: Food insecurity: Regional Research, National Impact

I recently participated in a Fuse Research Event, giving the Keynote presentation on the importance of transitioning our food system and how the Food Ladders framework can support this. My talk starts at about 25 minutes into the recording.

FUSE half-day seminar

I discussed the current food insecurity situation, drawing on the Autumn 2022 Food and You 2 data. This data is published by the Food Standards Agency and is an official set of government statistics. I talked about how we have never had full food security and the reasons for this. I then introduced the Food Ladders framework and provided some comparisons between different approaches. I showed the statistics for food bank use versus pantry/food club/social supermarket use, as well as the details about national understanding. I concluded with some gaps in understanding that still need to be addressed. The final slide provides relevant links to other works I have produced on this topic.

In addition to my talk, others provided interesting research covering children, people with mental health issues, and what I would consider rung 2 interventions on the ladders. You can also see these presentations and download the slides from the links above.

Food for thought: FSA seminar about the food ladders.

I was invited to give a talk about food security and the food ladders framework to the FSA recently. The seminar was recorded.